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Dan Janal's Guide to Marketing on the...
List Price:
$34.95Our Price: $27.96
You Save: $6.99 (20%)
Paperback
- 400 pages
The book is divided into six parts: (1) online marketing strategy, (2) online selling, (3) promoting your website, (4) creating customers for life with one-to-one marketing programs, (5) online marketing tools, and (6) online public relations. The book's 28 chapters provide remarkably specific help with chapter titles such as: "Writing Interactive Ad Copy," "Promoting Your Web Site with Search Engines," "Measuring Return on Investment," "Building Relationships with E-Mail and Private Mailing Lists," and "Buying and Selling Banner Ads."
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Price: This guide briefly tours the Web and covers basic HTML, tables, forms, and frames in a series of quick reads. (This discussion offers just enough information to jog the memory to proper HTML usage.) You'll get in-depth coverage of cascading style sheets (CSS), the Extensible Markup Language (XML), JavaScript, HTTP, CGI, and Perl. Stephen Spainhour and Robert Eckstein explore CSS in brief but do cover the pending W3C standard. They also provide a refreshingly quick overview of XML. To present JavaScript, the book makes excellent use of diagrams to illustrate the object hierarchy and the way the language works with windows and frames. |
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Price: Written in the popular "Nutshell" format, this guide is full of helpful tables and lists, making it a perfect desktop reference. The book breaks down the huge topic of Web site development into understandable, readable segments: the Web environment (browsers, displays, design principles), an in-depth guide to HTML tags, graphics manipulation and display, multimedia possibilities, and technologies for larger site management (such as Cascading Style Sheets [CSS] and XML). |
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Price: The authors--one of them a member of the Apache development team--begin with an academic discussion of what Web servers do before walking the reader through the process of installing Apache. Installation gets much attention--readers find out, step by step, how to set up a Web site (or several) under Apache, and how to set up Web site security and other preferences properly. The book also provides in-depth discussions of particular aspects of Apache operation, including MIME handling, the Common Gateway Interface (CGI), and security features such as authentication and caching. |
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Price: The cookbook begins with recipes such as a client-side search engine application that facilitates complex database searching to maximize local processing. (An interactive multiple-choice testing application follows, along with code for an interface to multiple search engines on the Net). Other applications include a JavaScript shopping cart, context-sensitive help, cipher implementation, drag-and-drop-capable e-mail, and a cookie-based user-management system. |
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Price: HTML: The Definitive Guide is aimed at beginners as well as those who have more practice in Web-page creation. The authors assume at least a basic knowledge of computers, including how to use a word processor or text editor and how to deal with files. They teach you that learning HTML is like learning any other language and that reading a book of rules can only take you so far. Readers begin writing what may be their first Web page just two pages into the book's second chapter. From there on, they provide a wide range of HTML coding to allow readers to learn from good examples. The book includes a handy "cheat sheet" of HTML codes for quick reference |
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